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BIO

 

 

OYSBY – Own Your Style, Be Yourself

From exquisitely embellished loafers to futuristic metallic booties, Oysby London is making great strides in the fashion world with eclectic collections of luxury footwear. Crafted in Italy by master cobblers, each pair of shoes is a work of art. Cool silhouettes are kept in check with realistic heel heights whilst lavish leathers and fabrics deliver a superior wearer experience and unique couturiers look.

No wonder celebrities, esteemed fashion editors and glossy magazines can’t get enough. Everyone from Carrie Underwood to Fifth Harmony have been spotted on the red carpet wearing the label’s signature platforms, heels and flats. Nominated for a 2017 Drapers Award (Footwear Designer of the Year) and championed by the likes of the New York Post, InStyle and O: the Oprah Magazine, a steady influx of fanfare and press has propelled Oysby London from grassroots beginnings to global player status.

Who is the Oysby woman? She’s fresh, charismatic and courageous. The corporate gal with the artistic streak or the city dreamer with a penchant for avant-garde fashion. Playful and pragmatic, she looks for eye-catching shoes which she can slide her feet into easily: sexy stilettos with a quirky aesthetic, sophisticated slip-ons showcasing an unapologetic ethnicity.

A Luxury British Footwear Brand Big on Imagination

Dolapo Adeyemi, Creative Director of OYSBY London, has always had an eye for seeing the ordinary in extraordinary ways.

Born in Nigeria, Dolapo moved to London in 2012 to be close to the fashion capital. She registered her first company, Damaris Mode Ltd. in the UK and started selling private label shoes and handbags under her label, Damaris to learn retail. Dolapo then designed and launched a line of solar bags to be sold in Nigeria capable of charging mobile devices on-the-go. The bag still remains one-of-its-kind in that market..today. Eager to learn more about design and the business of fashion, Dolapo enrolled herself into the Fashion Institute of Design and Merchandising (FIDM) in California. This was also a wonderful way to learn about the US market. Soon after she traveled to Italy to hone her shoemaking skills at ARSUTORIA, the International Technical Institute of Art of Footwear and Leather.

The name OYSBY was coined from a single soul pledge. “Own Your Style, Be Yourself” – an acronym for women everywhere.

Since the brand’s inception, Dolapo has been named Designer to Watch by the popular trade magazine Vamp, enjoyed a profile in Footwear News, benefited from an exclusive TBG showcase, and won praise from editors of serious style bibles including Vogue, Vanity Fair, Nylon and Essence.

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