…Own Your Style, Be Yourself, is an avant-garde luxury footwear and handbag brand that is committed to manufacturing genuine leather products with eclectic designs and imaginative craftsmanship. The DNA of the brand is its highly creative designs and fashion-forward products targeted at customers that seek to purchase products that stand out. Classic silhouettes are re-constructed to create fresh and original designs inspired by couture, past, present and future. OYSBY London conveys a subtle blend of statement, casual and formal looks with a result of a versatile line that reveals itself to be feminine, potent, playful and pragmatic.
About Our Creator…
Dolapo Otunla, CEO and designer at OYSBY London, was born in Nigeria and studied Chemical Engineering at the University of Lagos with a Master’s of Process Technology and Business Management at the University of Warwick in the UK. She turned her love for shoes into a retail footwear business in 2008 where she sold brands like Guess, Ralph Lauren, Sam Edelman, Nine West and Liz Claiborne. In 2010 she attended the Fashion Institute of Design and Merchandising (FIDM) in California to study Apparel Industry Manufacturing.
Armed with the passion, education, travel and knowledge, Dolapo moved to London in 2012 to be close to the fashion capital. She registered her company, Damaris Mode Ltd. in the UK and started selling shoes and handbags under her own label, Damaris. At this time, Dolapo focused on the African market and launched a line of solar bags capable of charging mobile devices on-the-go. The solar bag was well received in Nigeria and still remains one-of-its-kind in that market. With a desire to improve her craft she enrolled in the London College of Fashion and completed a course with ARS Sutoria, the International Technical Institute of Art of Footwear and Leather in Italy.
In 2014, OYSBY London was founded and Dolapo’s first curated collection, known for its innate eccentricity and freshness, was sold internationally online beginning in the spring of 2015. Dolapo believes that the most important part of anyone’s design ambition is being able to bring something new to the market. Dolapo’s acquired creativity, personal experiences, educational background and international travel have all shaped her designs along with her knowledge of Italian shoemaking which has greatly influenced her work. OYSBY is committed to redefining edginess. The designs are transformative and not only embody the spirit of the sophisticated woman, but are also envisioned to represent a lifestyle necessity for the modern, classy woman. Dolapo takes inspiration from the unusual; her aesthetic is derived from a combination of everyday objects, classic form and global craftsmanship. The effect is a highly individual footwear and handbag line for women who love to lead the fashion pack. The brand name OYSBY was created with a double entendre meaning: an acronym for “Own Your Style, Be Yourself” and a message she wants to share with customers to embrace who they are. OYSBY is a 21st century eclectic luxury accessories brand, with shoes at its heart and a true understanding of the wants and needs of the modern woman. From our re-invented classic silhouettes inspired by couture, past, present and future to elegant modern designs with a twist combined with exceptional Italian craftsmanship. The results are versatile, feminine, playful and utilitarian Collections designed to strike a chord and no doubt whet your appetite.
‘Welcome to our style serenade, we hope you will be one of our fun, bold, dare-to-be-different customers returning for more timeless pieces.
It’s your style, OWN IT!’ Dolapo Otunla – CEO and Creative Director